Future product development must be rethought
Traditional product development is overwhelmed
Incumbent automotive OEMs and suppliers are encountering several challenges in the product development process, in particular rising complexity and costs. The conventional V-model of product development has evolved over time and is currently undergoing major expansion. New approaches, such as Model-Based Systems Engineering (MBSE), transfer of software best practices, virtual development and generative AI are needed to cope with increased complexity, costs, and quality requirements.